.At the launch of Astrid Andersen’s brand-new line Stel, a presentation held outside on a pier, The Road’s 2002 track “Switch the Webpage” was actually blowing up away from the sound system. It was a star-aligned, emblematic minute, since the London-trained designer is actually beginning a brand new chapter in her manner life, this time focusing the work around herself.Andersen’s a lot admired namesake menswear label was actually concentrated, vivid, and also streetwise. Along with Stel, she revealed in a pre-show job interview, “I need to rest conveniently at the facility of it possibly even more this time considering that now it’s a ladies’s wear and tear label, and it is in fact extra concerning me and also my personal referrals.” Stel additionally shows Andersen’s evolution as an individual.
After quiting her line, the professional returned home to Jutland in the North of Denmark and had two youngsters. She’s not the person she was actually back then.Shifting equipments in vogue is actually not easy to carry out. Brands seem to take on lifestyles of their own, and also it’s quick and easy to become pigeon-holed.
Stel brake with several of fashion trend’s conventions. The label is going to present in-season, so what is presented will certainly be accessible for purchase. Simultaneously, seasonality is lesser in the Stel formula than significance.
Compilations will be actually recognized through amount (01, 02, and also 03 were actually displayed in Copenhagen), the concept being actually that you may intermingle pieces around “periods” both in your outfit as well as on the marketing flooring. Andersen sees no necessity for a well thought-out garment to be deserted just because the schedule web pages turn. “The direct translation of stel is physical body,” she said, but it [refers more to] a fundamental construct in a type of commercial technique it [likewise describes] a collection of valuables– when you refer to a tea service, you will name it a stel.
For me, that was very an exciting beginning point in terms of the suggestion of producing both valuables, but additionally one thing that is actually a brand new base.” Having styles posture on scaffold was fortuitous as it advises a number of analogies. There is actually development, which relates to constructing a new brand name, and the idea of assistance connects to her opinion that garments should work with you. Stel is actually, basically, a kind of modular offering, however not one with the angularity of one thing like Legos or even stacked Mu00e6rsk delivery containers.
Activity, firm, and also empowerment are part of Andersen’s plan. “When I refer to the company, I have this tagline: adapting that you may roller skate in, denim you may dance in, shirting you can journey in.” Freedom, joy, activity.