.2Performant, a Romanian innovation and affiliate marketing services business, declared on Monday, September 9, at the Bucharest Stock Market, that it intends to acquire the Profitshare partner networks in Romania and also Bulgaria from Conversion Advertising And Marketing. Together, Dante International, the manager of eMAG, will definitely end up being an investor in 2Performant.On September 6, 2Performant’s Board of Directors wrapped up a preparatory agreement to acquire the Profitshare.ro and also Profitshare.bg affiliate networks had through Conversion Advertising S.R.L. as well as Conversion Advertising And Marketing EOOD.
The deal describes the principles of the transaction and also is not officially binding, corresponding to the provider press mentioned by Economedia.The operation involves the transactions of the Profitshare company lines coming from Conversion Marketing S.R.L. as well as Sale Advertising And Marketing EOOD (as dealers) to 2Performant (as the customer). Dante International S.A.
(majority investor of Conversion Advertising S.R.L.) are going to be part of business move arrangement as a backer.” Once the Profitshare transaction is actually accomplished, our company will expand our current ability and also diversify our customer profile in both Romania and Bulgaria. We still have a couple of important actions to complete, yet I am self-assured that the teams involved in the transaction on each sides will certainly handle to complete them efficiently. Our company will definitely announce our post-acquisition plans after settling the investment according to the final agreement,” pointed out Dorin Boerescu, Chief Executive Officer and Co-Founder of 2Performant Network.The deal price is RON 4.3 million, and will be paid 55% in cash money and 45% in 2Performant portions via a capital boost..” 2Performant is actually a young as well as powerful business with values that sound with our team.
Our company expect that, after the deal is wrapped up, the Profitshare organization blended with 2Performant will definitely supply better market value to its own customers,” pointed out Tudor Manea, General Manager of Dante International SA.2Performant likewise keeps in mind that numerous actions stay to complete and also complete the deal, like the successful conclusion of the due diligence analysis by 2Performant.Profitshare was actually introduced in 2012 and presently possesses a collection of 250 partner programs (consisting of the eMAG team) in Romania as well as Bulgaria.radu@romania-insider.com.( Photograph resource: the business).