.2024 has been actually an unpredictable year for adtech funding.U.S.-focused adtech startups, the moment familiarized to snagging billions in venture capital yearly, have increased almost $360 million so far this year, putting it on course to be the industryu00e2 $ s slowest year in over a years, per Crunchbase data. That decline is because of market saturation, elevated regulatory stress, as well as economical uncertainties.ADWEEK talked to five VCs that remain to invest in adtech companies, regardless of these challenges, about what they are looking for as well as what they steer clear of. Maybe unsurprisingly, these real estate investors are targeting possibilities in privacy-focused modern technologies and also industry-specific areas including connected television.