.New Delhi: Reliance Retail prepares to expand Superdry into the athleisure sector which will put it in direct competitors with leading sports wear brand names like Nike, Adidas and also Asics.Last year, the British fashion brand had printer inked a joint venture agreement along with Dependence Brands for the purchase of Superdry’s trademark resources in India, Sri Lanka, as well as Bangladesh for u20a4 40 thousand (virtually 405 crore at the moment). Superdry’s invasion in to the athleisure sector in India will certainly be a 1st for the company internationally, with numerous shops readied to be opened around India. At first, the company will certainly market apparel, and later footwear after securing BIS certification.” The business has actually been working with a retail format for athleisure items, which has seen a surge in demand because the pandemic.
It may consume French retailer Decathlon additionally along with huge format stores, while Superdry sports are going to be mid-size establishments,” said a store operator familiar with the development.Reliance Retail did certainly not react to ET’s queries.Sales of leading sports brand names have sprinted over the last two years, steered by increasing understanding concerning health and fitness as well as rising demand for athleisure wear and tear. With a population of greater than 1.4 billion, India is among the fastest-growing as well as biggest global markets for sports wear and shoes companies.Most global labels have actually been actually around in the nation for more than twenty years and also have actually increased through alliances along with cricket and also other sporting activities. The newer competitors, nevertheless, have actually been actually installing on their own as relaxed way of life and also normal athletic wear brands.
India is actually observing improving passion in sporting activities such as kabaddi, soccer, volley ball, hockey and also badminton.Superdry entered the nation in 2012 in relationship with Dependence Brands, a project of Dependence Retail Ventures Ltd (RRVL). RRVL possesses collaborations with independent style brands in segments like luxury, bridge-to-luxury as well as high-premium as well as high-street way of life like Armani Exchange, Burberry, Bally, Canali, Diesel, Gas, Hugo Manager, Hamleys and Jimmy Choo, Valentino and Balenciaga for the Indian market. Dependence Brands likewise got plaything retailer Hamleys in 2019.
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